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Dimportr

A visible identity for a service nobody sees.

Client
Dimportr
Sector
Global trade
Scope
Identity, Mark, Signage & environment

Problem

In import–export the client sees the result, never the service. Trust rests on first impressions.

Strategy

In foreign trade the buyer never sees the service — only the result and how the company presents itself. The biggest risk in the category is looking like a middleman: temporary, small, replaceable. The strategy was to produce signals of permanence and scale. A black ground, a mark of three forward-leaning bars and a single red accent: corporate without being cold, a firm that reads as established at first glance.

Outcome

The mark, a corporate identity set, building signage and a proposal template.

Dimportr brand identity — Global trade — image 1/13Dimportr brand identity — Global trade — image 2/13Dimportr brand identity — Global trade — image 3/13Dimportr brand identity — Global trade — image 4/13Dimportr brand identity — Global trade — image 5/13Dimportr brand identity — Global trade — image 6/13Dimportr brand identity — Global trade — image 7/13Dimportr brand identity — Global trade — image 8/13Dimportr brand identity — Global trade — image 9/13Dimportr brand identity — Global trade — image 10/13Dimportr brand identity — Global trade — image 11/13Dimportr brand identity — Global trade — image 12/13Dimportr brand identity — Global trade — image 13/13
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