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Flashy

Turning the dictionary meaning of the name into how the agency works.

Client
Flashy
Sector
Marketing consultancy
Scope
Positioning, Name & meaning, Identity

Problem

A long service list and a vague promise. “We do everything” says nothing.

Strategy

The common problem with marketing agencies is that they take their own positioning less seriously than their clients’. The longer the service list, the vaguer the promise, and price becomes the only axis of comparison. The first strategic move was to shorten the list: six headings, all of them ownable. The identity followed, compressing the name’s two meanings — fast-passing and eye-catching — into a single mark.

Outcome

Six service headings, the wordmark, a deck template and a black-and-yellow usage guide.

Flashy brand identity — Marketing consultancy — image 1/8Flashy brand identity — Marketing consultancy — image 2/8Flashy brand identity — Marketing consultancy — image 3/8Flashy brand identity — Marketing consultancy — image 4/8Flashy brand identity — Marketing consultancy — image 5/8Flashy brand identity — Marketing consultancy — image 6/8Flashy brand identity — Marketing consultancy — image 7/8Flashy brand identity — Marketing consultancy — image 8/8
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