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NES

Turning a compulsory service into a brand people choose.

Client
NES
Sector
Cloud & e-invoicing
Scope
Brand narrative, Mark & logotype, Corporate system

Problem

e-Invoice, e-Archive, e-Ledger — for the taxpayer these are obligations, not choices. Every integrator lists the same services in the same order, leaving price as the only basis for comparison.

Strategy

Consulting cannot be tried before it is bought, which leaves the category open to promise inflation. Everyone says transformation, efficiency and growth; none of it is measurable. We tied the brand to three words and repeated them on every surface, in the same order, in decks and proposals alike. The identity carries that rhythm: a monogram in a circle, a black-and-white system, and one red used only for emphasis.

Outcome

The circular mark, logotype, one-colour variants, corporate templates and a deck system.

NES brand identity — Cloud & e-invoicing — image 1/13NES brand identity — Cloud & e-invoicing — image 2/13NES brand identity — Cloud & e-invoicing — image 3/13NES brand identity — Cloud & e-invoicing — image 4/13NES brand identity — Cloud & e-invoicing — image 5/13NES brand identity — Cloud & e-invoicing — image 6/13NES brand identity — Cloud & e-invoicing — image 7/13NES brand identity — Cloud & e-invoicing — image 8/13NES brand identity — Cloud & e-invoicing — image 9/13NES brand identity — Cloud & e-invoicing — image 10/13NES brand identity — Cloud & e-invoicing — image 11/13NES brand identity — Cloud & e-invoicing — image 12/13NES brand identity — Cloud & e-invoicing — image 13/13
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