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Wooddy Co.

Making the material itself the brand’s main argument.

Client
Wooddy Co.
Sector
Furniture
Scope
Identity, Monogram, Art direction

Problem

Hundreds of workshops shoot the same photograph; even a good product stayed at workshop level.

Strategy

There are hundreds of workshops in the wood market and nearly all of them shoot the same photograph: natural light, a wooden surface, a detail held in hand. In that visual language even a good product stays at workshop level, and pricing follows. The strategic move was to build the brand on the material rather than the maker. A hexagonal monogram derived from leaf veins, with typography stepping back — the product speaks and the brand only holds the frame.

Outcome

A hexagonal monogram, a palette from natural tones, product art direction and a print set.

Wooddy Co. brand identity — Furniture — image 1/7Wooddy Co. brand identity — Furniture — image 2/7Wooddy Co. brand identity — Furniture — image 3/7Wooddy Co. brand identity — Furniture — image 4/7Wooddy Co. brand identity — Furniture — image 5/7Wooddy Co. brand identity — Furniture — image 6/7Wooddy Co. brand identity — Furniture — image 7/7
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